VOLCOM, VENUE's Newest Room-mate
Volcom, founded in 1991 as 'Ameriaca's First Boarding Company' has joined the stocklist at VENUE, offering its vast range of; denim, tee's, and winter accessories.
After its inception in the early 90's, Volcom took America's boarding market by storm, offering a range of boards and accessories regardless if you were into: Skateboarding, Surfing, Snowboarding, Music, or Art. Through their 'Youth Against Establishment' nature, they dedicated their creative nature and nuture to this day as they unite diverse lifestyles with their 'True to This' battle cry.
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Volcom belives that we all are born to chase what we are true to, its not that we want to, its what we have to do It is this irrational pursuit of our passions that unites us all. Volcom is the collective vision of our entire eclectic and diverse global community. From their riders, ambassadors, employees, partners and retailers,all the way to the creative youth out there reshaping the world around them
'We are all True To This'.
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Additionally Volcom look to challenge and reform anything that limits the potential of any member in our Volcom community regardless of race, gender, sexual orientation and beyond.
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Volcom aims to create products for the passionate which not only embody their lifestyle but enhance the ability to live it. Since day one, Volcom's avant-garde approach to creativity has been the corner-stone of Volcom.
Volcom aims to stay ethically sourced and sustainable, this level of accountability is applied to all aspects of the Volcom brand including products, company culture, events and Fair Labor policies.
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"We utilise a vast array of more sustainable methods, materials and social practices".
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VENUE's fist drop of Volcom will include an extensive range of denim and not limited to;
Modown Denim in 'Desert Dirt Indigo' colour way, made from 99% cotton these jeans are for anyone looking for a sturdy skate or daily driver. The 'Mowdown' sits just below the waist with an 18' leg opening, ensuring a relaxer fit. Volcom has also ensured these jeans are enviromentally friendly, saving approximately 17.8 liters of water per pair when compared with traditional finishing methods thanks to their reformulated finishing processes that combines multiple traditional wet processes with an enzyme wash and forgoes the use of pumice stones.
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Solver Denim also joins the lineup in 'Black Out' and 'Desert Dirt Indigo' colourways. Being a more standard fit or what Volcom calls 'Modern Fit'. The Modern Fit Solver Denim are made from 74% cotton, 25% Polyester, 1% Elastane, hosting a 16' leg opening for a more standard true to size fit without being skinny.
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The 'Modern Fit's hold the same amount of enviromentally accountability, saving approximately 17.8 liters of water per pair when compared with traditional finishing methods thanks to their reformulated finishing processes that combines multiple traditional wet processes with an enzyme wash and forgoes the use of pumice stones
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Find the full Volcom range here