DICKIES® Dedication to Hardwork
Since 1922, Dickies® has been at the forefront of work wear within the United States. From it’s beginnings, Dickies® products have been regarded as some of the toughest in the industry with it’s patented twill technology and reputation for high quality garments. Spanning over 100 years in the business, Dickies® is built to last and certainly here to stay.
In recent decades, Dickies® has branched out across continents accommodating the latest trends and technologies drawing inspiration from a variety of cultures and interests worldwide, whilst continuing a strong work wear presence globally.
During WWII, the brand was sequestered by the U.S. government, and halted its consumer business to produce nine million heavy duty twill uniforms for the war effort. By the 1950s, Texas oilmen had introduced Dickies to the oil fields of the Middle East, solidifying the brand as a trusted name in international workwear. As the Dickies name spread around the world, it became synonymous with the type of rugged Texas lifestyle from which it was born.
By the late 1980s, the longevity of Dickies® workwear pants made their way into the style lexicon of a newly flourishing cultural circle: streetwear. Fueled by the rise of hip-hop and the styles of Southern California, Dickies® trousers became a staple of the west coast uniform amongst trendsetters. The 1990s proved to be another watershed decade in the history of Dickies®’ cultural influence. With the advent of new types of wheels and board designs, the sport of skateboarding, once focused primarily on ramp and aerial tricks, shifted its focus to street-style skating. Dickies® had both the credibility and the reputation for toughness that lent itself perfectly to the sport. Skaters were no longer relegated to skateparks and empty swimming pools. The world became their playground, and Dickies® became their pant of choice.
Inspired by the late 30's style, the 1939 Pant was born. This new formed relaxed fit duck jean is a straight legged, triple stitched pant which still contains the original carpenter design with a hammer loop and multiple tool pockets. Made from 100% Cotton, Dickies® testament to making strong lasting closing is not at fault.
To continune with the pants offering from Dickies® in their latest range are the '1993 and 1994' Jeans, named after their respected years of design and construction. Both hosting a straight leg style that sits just below the waist, multiple tool pockets and hammer loops.
More additions to the winter range include a wide selection of new and iconic designs made by Dickies®. A few of their new styles include the 'Coffee Box Fit' and the 'Eagle oversized' Hoodies, making sure you stay warm in the best material possible. Accompaning the new line up, the iconic 'longview' and 'classic logo' hoodies, showcasing the original designs, years in the making.
Find the full range of Dickies® in-store at 5 Kingsway, Launceston or online here