In the bustling surf eccentric coastal town of Byron Bay a pacesetting fashion brand was born in 2006. Afends, founded by Declan Wise & Jonathan Salfield, originally started as a screen printing business catering to punk & hardcore bands' merchandise. However, as the culture of surf and skate intertwined with the punk movement, Afends evolved into the stylish and eco-conscious brand it is today. Their commitment to environmental and social responsibility has propelled them to the forefront of sustainable fashion, and we, at Venue, are proud to announce that we are now stocking this incredible brand.
At the core of Afends lies a powerful theme: to create a positive impact on both people and the planet. Driven by this principle, the brand is dedicated to designing and delivering durable, eco-friendly, and timeless apparel. With a focus on small changes leading to big impacts, Afends has taken significant steps to reduce their environmental footprint and be a driving force for positive change in the fashion industry.
Afends has successfully built a global family of like-minded and creative individuals who share a passion for living their values through their lifestyle choices. The brand aims to be more than just a clothing company, it seeks to inspire and empower people to think outside the box and "Question Everything". By fostering a community of change makers, Afends encourages a new way of approaching fashion that is ethical, sustainable, and environmentally conscious.
The journey towards sustainability began in 2009 when Afends opened its first concept store in Byron Bay. Since then, the brand has expanded its reach, with stores around the world and partnerships with major retailers. Within their own stores, Afends is committed to minimizing waste, utilizing recyclable brown paper bags at checkout, and providing digital receipts to customers to reduce paper wastage.
In 2015, Afends embarked on a new chapter by exploring the potential of hemp as a sustainable alternative to traditional materials. Hemp is a versatile and eco-friendly plant that requires less water and pesticides than many other crops, making it an ideal choice for sustainable fashion. Afends created its first range of Hemp Clothing, and the brand continues to promote and expand the Hemp Revolution to this day.
Taking their environmental commitment further, in 2016, Afends Clothing HQ in Byron Bay made a significant transition to solar power. By harnessing the clean and renewable energy produced from the sun, Afends significantly reduced its carbon footprint and contributed excess power back into the grid, setting an example for other businesses to follow.
At the heart of Afends' philosophy is the mantra "Question Everything." The brand encourages individuals to be critical thinkers, to educate themselves, and to make informed choices that align with their values. By fostering a sense of curiosity and independent thought, Afends empowers its customers to have their own unique voice in shaping a sustainable future.
VENUE. proudly introduce Afends once again into our stock range, we celebrate the brand's dedication to sustainability and positive change. Born from the vibrant culture of Byron Bay, Afends has grown into a global force for good, challenging the norms of the fashion industry and inspiring a movement towards a more sustainable and compassionate world. Through their commitment to people and the planet, Afends exemplifies the spirit of a brand that not only offers stylish and timeless apparel but also reflects the values and aspirations of conscious consumers everywhere.
Shop Afends here or in-store